Plan and build useful email automations one clear step at a time.
Start with a free, practical walkthrough of a permission-based welcome sequence. Explore the paid Blueprint for additional guided projects, editable templates, and client-service workflows.
A welcome sequence should answer the subscriber's request before it tries to sell.
Start with a clear opt-in, deliver what was promised, and make each follow-up useful and easy to stop. This simple structure works across email platforms; the exact settings and legal requirements depend on your tools and audience.
Want the complete setup checklist and a sample sequence? Read the free welcome email automation guide.
Four hands-on projects for learning the building blocks of email automation.
Every project follows the same format as the rest of the guide — objective, do-this steps, screenshots, checkpoint, common problems, deliverable — so you always know exactly where you are.
Create Your Workspace
Pick a platform, create your account, and configure your profile — the foundation everything else is built on.
Build Your Email List
Stand up a landing page, a lead magnet, and a connected sign-up form that actually captures contacts.
Your First Welcome Automation
Trigger, welcome email, 24-hour delay, conditional split, follow-up — the exact pattern every workflow reuses.
Recover Lost Sales
Explore cart and browse follow-ups, with attention to platform support, subscriber expectations, and suppression rules.
A guided path from account setup to testing and client delivery.
- A live email automation account, fully configured
- A connected, authenticated sending domain (SPF, DKIM, DMARC)
- A working lead capture landing page and form
- A tested welcome sequence with a conditional split
- Cart recovery and re-engagement automations
- A service-scope outline and pricing worksheet
- A 50-business prospect list and audit process
- A cold outreach and proposal framework, including objection handling
- A monthly client reporting dashboard template
- Standard Operating Procedures you can hand straight to a client
Built for people who'd rather follow a checklist than stare at a blank dashboard.
✅ This is for you if…
- You want structured practice with email automation tools and workflows
- You're comfortable clicking around inside a new piece of software
- You'd rather build a real, working system than watch another theory course
- You want a service you can sell on a recurring retainer, not a one-off gig
❌ This isn't for you if…
- You're looking for a passive, no-effort income stream
- You want custom software development, not platform-based automation
- You're not willing to reach out to real businesses to land your first client
The Email Automation Blueprint
- 32-page step-by-step PDF guide, fully illustrated
- Editable Word version, so you can adapt it for clients
- 4 hands-on starter projects + the full client-acquisition system
- Pricing worksheets, audit checklists, and outreach templates
- Works with Mailchimp, Kit, ActiveCampaign, Brevo, Klaviyo, or HubSpot
Work through it. If it's not for you, ask for your money back.
Go through the projects, build the workflows, try the outreach template. If you don't feel it was worth it within 30 days, email us and we'll refund you — no forms, no hoops.
Before you get started
Build your email automation skills with a practical project.
Start with the free guide or explore the full set of guided projects and editable materials.
Get the Blueprint — $5